Hi! I’m Amanda 👋🏼

I'm a content strategist with a background in journalism and 10+ years of experience turning complex ideas into compelling content across platforms.

I've written for leading publications in Canada and built content strategies across public, private, and non-profit sectors. I bring editorial instinct and journalistic rigour to every brand I work with.

I spot the hook before others do. Separate the signal from the noise. I create content systems, not just calendars. And I know the difference between content that fills space and content that builds something.

I work across multimedia formats and multiple brand categories, building systems that go beyond filling feeds. In a world where anyone can generate content, I help brands determine what’s worth publishing, where—and most importantly—why.