Loblaw: Corporate Website Copy Refresh

Challenge: Loblaw Companies Limited required a new website to showcase the company’s leadership and innovation across food, health, beauty, wellness, and retail.

Solution: Loblaw contracted Solvers, a global experience and product development agency, to design and develop a revised corporate website that acts as the company’s central identity hub. Solvers tapped Amanda to lead copywriting for this project, which included refreshing website copy across multiple pages to communicate Loblaw’s new mantra of helping Canadians live life well.

Project Type: Copywriting

Date: Fall 2019

A woman holding a smiling toddler against a yellow background, with text about helping Canadians live well and a red button that says 'See what we do'.
Collection of mobile app screens showcasing corporate social responsibility initiatives, job opportunities, and company information for Loblaw Companies Limited.
Webpage screenshot with article titled 'For Krista Thompson, Getting Personal is the Icing on the Cake'. The page features a photo of a plant in a white pot and a cake with colorful layers and icing. The article's text describes Krista Thompson, a bakery manager, decorating cakes and personalizing messages.