Challenge:

Streetcar, a Toronto developer of mid-rise boutique buildings, acquired Jilly’s, a strip club at the corner of Broadview and Queen Street East, in 2014. During the restoration and renovation of this east-end landmark, the Broadview Hotel needed a way to share the vision for its future as well as entice room, restaurant, and wedding bookings in anticipation of its grand opening.

Solution:

Streetcar contracted Amanda to develop and implement the Broadview Hotel’s overall content strategy. Working with the hotel’s senior management and marketing director at Streetcar, Amanda crafted a detailed social media style guide for the hotel that defined the brand’s look and feel as well as outlined content categories to ensure everything shared across channels was on-brand and laddered up towards sales and marketing KPIs.

When the hotel was reopened in 2017, Amanda was there every step of the way, capturing and sharing important milestones and memorable moments. In the first few months of opening, Amanda and her team grew the Broadview Hotel’s Instagram following to well over 10K and assisted with the hotel’s launch party and media relations throughout.

Project Type:

Content Strategy, Social Media Management.